Marketing Tools

Trade Show ROI Calculator

Was your last conference worth what you spent? Enter your total costs and what you got out of it. See your true ROI, cost per lead, pipeline multiple, and how your results compare to life science industry benchmarks.

Conference Details
What You Spent
$
Space rental, registration, exhibit hall fees
$
Flights, hotel, ground transport for all attending staff
$
Booth build or rental, banners, signage, AV equipment
$
Branded giveaways, brochures, business cards, printed materials
Include staff time cost (optional)
Prep + show + follow-up
$
Per hour, all-in
Total Conference Spend $20,500
What You Got
Raw contacts captured — badge scans, business cards, sign-ups
Scheduled or booth conversations with actual prospects or partners
$
Estimated deal value from opportunities that originated at the show
$
Deals actually closed and attributed to this conference (often $0 right after a show)
%
Your estimated close rate on pipeline from this show
Expected Revenue from Show
Pipeline ROI
Return on pipeline generated
Expected Revenue ROI
Pipeline × your close rate
Cost Per Lead
Total spend ÷ leads collected
Cost Per Meeting
Total spend ÷ qualified meetings
Pipeline Multiple
Pipeline ÷ total spend
Pipeline ROI
Enter your numbers

Add your spend and results to see your verdict.

Fill in both panels above and your ROI analysis will appear here instantly.

Spend Breakdown
Results at a Glance
Your Numbers vs. Industry Benchmarks

Want a sharper trade show strategy for next year?

We build pre-show plans, booth strategies, lead capture systems, and post-show follow-up sequences for life science companies. Let's talk about your next conference.

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Benchmarks are estimates based on life science industry data and may vary by show, company stage, and booth location.
Corsiventures does not store your data.